.canada-strip{display:flex;align-items:center;justify-content:center;gap:10px;padding:11px 24px;background:#e7ebdf;border-bottom:1px solid #d8ddd2;font-size:11px;color:var(--pine);line-height:1.5}.canada-strip img,.footer-local img{flex:none;border-radius:2px}.canada-strip strong{font-weight:800}.nav-links a[aria-current]{text-decoration:underline;text-underline-offset:5px}.mobile-page-links{display:none}.hero .kicker img{width:25px;height:auto;border-radius:2px}.proof-section{padding:77px 0;background:#e9ecdf;border-block:1px solid #d8ddd2}.proof-section .section-head p{max-width:350px}.evidence-grid{display:grid;grid-template-columns:repeat(3,minmax(0,1fr));gap:19px}.evidence-card{background:var(--paper);border:1px solid var(--line);border-radius:18px;padding:29px;display:flex;flex-direction:column;min-width:0}.evidence-card .kicker{font-size:10px;color:var(--muted);margin-bottom:16px;letter-spacing:.075em}.stat-number{font-size:71px;font-weight:800;line-height:1.1;letter-spacing:-.065em;margin-bottom:17px}.stat-number>span{font-size:.55em;margin-left:3px}.stat-finding{font-size:13px;line-height:1.8;flex:1;margin-bottom:21px}.stat-meta{font-size:10px;color:var(--muted);margin-bottom:8px}.source-link{display:inline-flex;align-items:center;gap:10px;font-size:11px;font-weight:750;text-decoration:underline;text-underline-offset:4px;overflow-wrap:anywhere}.proof-footnote{display:flex;align-items:center;justify-content:space-between;gap:32px;margin-top:24px}.proof-footnote p{font-size:11px;color:var(--muted);max-width:600px;margin:0}.proof-footnote .text-link{margin:0;flex:none}.story-teasers{display:grid;grid-template-columns:repeat(3,minmax(0,1fr));gap:19px}.story-teaser{background:var(--paper);border:1px solid var(--line);border-radius:18px;padding:30px;display:flex;flex-direction:column;transition:transform .15s}.story-teaser:hover{transform:translateY(-3px)}.story-teaser.project{background:var(--peach);border-color:var(--peach)}.story-teaser p{font-size:13px;color:var(--muted);margin:19px 0 0;flex:1}.story-teaser .kicker{font-size:9px;margin-bottom:19px;letter-spacing:.07em}.story-teaser .text-link{font-size:11px;display:flex;justify-content:space-between;text-decoration:none}.footer-local{display:flex;align-items:center;gap:10px;font-size:11px;font-weight:650;margin-bottom:22px}.local-badge{display:inline-flex;align-items:center;gap:9px;font-size:10px;font-weight:800;letter-spacing:.075em;text-transform:uppercase;margin-bottom:22px}.local-badge img{width:29px;height:auto;border-radius:2px}.local-location{max-width:210px}.personal-card .personal-initials{font-size:88px}.personal-card{min-height:338px}.personal-copy .local-copy{color:var(--pine);font-weight:700}
.evidence-hero{display:grid;grid-template-columns:1.3fr 1fr;align-items:center;gap:60px;padding-block:59px 68px;border-bottom:1px solid var(--line)}.evidence-hero h1{font-size:clamp(43px,5.3vw,70px);max-width:760px}.evidence-hero p{font-size:15px;color:var(--muted);max-width:630px;margin:25px 0 0}.evidence-hero.single{grid-template-columns:1fr;padding-top:63px}.evidence-hero.single h1{max-width:940px;font-size:76px}.page-links{display:flex;gap:26px;flex-wrap:wrap;margin-top:29px;font-size:12px;font-weight:750;text-decoration:underline;text-underline-offset:5px}.identity-compare{background:#e7ebdf;padding:30px;border-radius:18px;min-width:0}.identity-compare .kicker{font-size:9px;margin-bottom:25px}.identity-compare>div{padding:19px 0;min-width:0}.identity-compare .compare-branded{border-top:1px solid #bcc8b5}.compare-label{display:block;color:var(--muted);font-size:10px;margin-bottom:6px}.identity-compare strong{font-size:clamp(13px,1.5vw,20px);letter-spacing:-.02em;overflow-wrap:anywhere;display:block}.compare-branded>span:last-child{font-size:11px;display:block;margin-top:6px}.identity-compare p{font-size:11px;margin-top:10px}.research-content{padding-block:68px 75px}.research-content h2{font-size:49px}.research-grid{grid-template-columns:repeat(2,minmax(0,1fr))}.research-grid .evidence-card{padding:33px}.research-grid .evidence-card h3{font-size:24px;margin-bottom:16px}.study-details{border-top:1px solid var(--line);padding-top:17px;margin-top:19px;font-size:12px}.study-details summary{cursor:pointer;font-size:11px;font-weight:750}.study-details p{font-size:11px;color:var(--muted);line-height:1.8;margin:14px 0 0}.evidence-context{border-left:3px solid #91ac63;padding:22px 27px;margin-top:33px;background:#e7ebdf;border-radius:0 10px 10px 0}.evidence-context h3{font-size:20px}.evidence-context p{font-size:12px;color:var(--muted);line-height:1.9;margin:14px 0 0;max-width:990px}.evidence-context .text-link{margin-top:17px}.case-section-label{display:flex;align-items:center;justify-content:space-between;gap:30px;margin:48px 0 25px}.case-section-label:first-child{margin-top:0}.case-section-label h2{font-size:36px}.case-section-label p{font-size:12px;color:var(--muted);max-width:360px;margin:0}.case-article{display:grid;grid-template-columns:.78fr 1.22fr;gap:0;background:var(--paper);border:1px solid var(--line);border-radius:19px;overflow:hidden;margin-bottom:26px;scroll-margin-top:20px}.case-heading{background:#e7ebdf;padding:35px 31px}.case-article:first-of-type .case-heading{background:var(--peach)}.case-heading .kicker{font-size:9px;letter-spacing:.055em;line-height:1.8;max-width:290px}.case-heading h3{font-size:35px;letter-spacing:-.05em}.case-heading p{font-size:14px;color:var(--muted);margin:20px 0 26px;max-width:280px}.case-domain{border-top:1px solid #b9c8b3;padding-top:17px;font-size:12px;font-weight:750;overflow-wrap:anywhere}.case-copy{padding:35px}.case-intro{font-size:14px;margin:0 0 23px}.case-copy dl{margin:0;display:grid;grid-template-columns:125px 1fr;gap:17px 23px}.case-copy dt{font-size:11px;font-weight:800;line-height:1.8}.case-copy dd{margin:0;font-size:12px;color:var(--muted);line-height:1.9}.case-attribution{font-size:10px;color:var(--muted);line-height:1.9;margin:24px 0 15px;padding-top:18px;border-top:1px solid var(--line)}.case-quote{background:#eef1e6;border-radius:10px;padding:21px;margin:24px 0 0}.case-quote blockquote{margin:0;font-size:15px;font-weight:700;letter-spacing:-.02em;line-height:1.6}.case-quote figcaption{font-size:10px;color:var(--muted);margin-top:12px}.review-empty{display:grid;grid-template-columns:.9fr 1.1fr;gap:65px;align-items:center}.review-empty-art{background:var(--pine);color:var(--cream);border-radius:20px;padding:40px;min-height:310px;display:flex;flex-direction:column;justify-content:center;gap:4px}.review-empty-art span{font-size:44px;line-height:1.15;letter-spacing:-.055em;font-weight:800}.review-empty-art span+span{color:var(--lime)}.review-empty-art img{margin-top:27px;width:45px;height:45px}.review-empty h2{font-size:45px}.review-empty p{font-size:14px;color:var(--muted);margin:23px 0}.review-principles{display:grid;grid-template-columns:repeat(3,minmax(0,1fr));gap:40px;margin-top:65px;border-top:1px solid var(--line);padding-top:29px}.review-principles span{font-size:10px;letter-spacing:.07em;color:var(--muted);font-weight:750}.review-principles h3{font-size:21px;margin:17px 0 13px}.review-principles p{font-size:12px;color:var(--muted);margin:0}.review-grid{display:grid;grid-template-columns:repeat(2,minmax(0,1fr));gap:25px}.client-review{margin:0;padding:35px;background:var(--paper);border:1px solid var(--line);border-radius:18px}.client-review blockquote{margin:0 0 23px;font-size:20px;line-height:1.7;letter-spacing:-.02em}.client-review figcaption strong,.client-review figcaption>span{display:block;font-size:12px}.client-review figcaption>span{color:var(--muted);margin-bottom:14px}
@media(max-width:1100px){.nav-links{gap:17px;font-size:12px}.evidence-hero{gap:35px}.case-heading{padding:27px}.case-copy{padding:29px}.evidence-card{padding:24px}.story-teaser{padding:26px}.proof-footnote{align-items:start}.proof-footnote .text-link{max-width:220px}.review-empty{gap:35px}.review-empty-art{padding:30px}.review-empty-art span{font-size:37px}}
@media(max-width:900px){.nav-links{gap:13px;font-size:11px}.site-nav .wordmark{font-size:24px;gap:8px}.nav-cta{gap:15px;padding:10px 14px}.case-copy dl{grid-template-columns:1fr;gap:7px}.case-copy dd{margin-bottom:12px}}
@media(max-width:800px){.mobile-page-links{display:flex;gap:24px;padding-bottom:18px;flex-wrap:wrap;font-size:11px;font-weight:750}.mobile-page-links a[aria-current]{text-decoration:underline;text-underline-offset:4px}.evidence-grid,.story-teasers{grid-template-columns:1fr}.proof-section{padding:54px 0}.proof-section .section-head p{max-width:520px}.evidence-card{padding:28px}.stat-number{font-size:65px}.stat-finding{font-size:13px;max-width:540px}.proof-footnote{flex-direction:column;gap:19px}.proof-footnote .text-link{max-width:none}.personal-card{min-height:285px}.evidence-hero{grid-template-columns:1fr;padding-block:36px 45px;gap:30px}.evidence-hero h1,.evidence-hero.single h1{font-size:52px}.evidence-hero.single{padding-top:37px}.identity-compare strong{font-size:20px}.research-content{padding-block:45px 55px}.research-content h2{font-size:38px}.research-grid .evidence-card{padding:28px}.case-section-label{align-items:start;flex-direction:column;gap:15px;margin-top:37px}.case-section-label h2{font-size:32px}.case-section-label p{max-width:520px}.case-article{grid-template-columns:1fr}.case-heading{padding:29px}.case-heading p{max-width:520px}.case-copy{padding:29px}.case-copy dl{grid-template-columns:125px 1fr;gap:17px 23px}.case-copy dd{margin:0}.case-heading h3{font-size:31px}.review-empty{grid-template-columns:1fr;gap:31px}.review-empty-art{min-height:245px;padding:32px}.review-empty-art span{font-size:41px}.review-empty h2{font-size:38px}.review-principles{gap:26px}.review-grid{grid-template-columns:1fr}.footer-local{font-size:10px;align-items:start}.canada-strip{font-size:10px;padding:10px 20px}.canada-strip>span{max-width:360px}.proof-section h2{font-size:43px}}
@media(max-width:470px){.site-nav .wordmark{font-size:21px}.canada-strip{align-items:center;padding:10px 14px;gap:9px}.canada-strip strong{display:block}.strip-divider{display:none}.hero .kicker{font-size:8px;letter-spacing:.09em;gap:8px}.hero .kicker img{width:22px}.local-badge{font-size:9px}.proof-section h2{font-size:36px}.evidence-card{padding:25px}.story-teaser{padding:27px}.stat-number{font-size:60px}.evidence-hero h1,.evidence-hero.single h1{font-size:40px}.evidence-hero p{font-size:13px}.page-links{gap:17px;font-size:11px;margin-top:23px}.identity-compare{padding:25px}.identity-compare strong{font-size:17px}.research-content h2{font-size:34px}.research-grid .evidence-card{padding:25px}.evidence-context{padding:20px}.case-section-label h2{font-size:31px}.case-copy,.case-heading{padding:25px}.case-copy dl{grid-template-columns:1fr;gap:8px}.case-copy dd{margin-bottom:10px}.case-heading h3{font-size:30px}.review-empty-art{padding:30px;min-height:235px}.review-empty-art span{font-size:34px}.review-empty h2{font-size:34px}.review-principles{grid-template-columns:1fr;gap:27px;margin-top:45px}.review-principles h3{margin-top:11px}.mobile-page-links{gap:21px;font-size:10px}.footer-local{line-height:1.8}.personal-copy .local-copy{font-size:13px}}
@media(prefers-reduced-motion:reduce){.story-teaser{transition:none}.story-teaser:hover{transform:none}}