Canadian owned & operated · Kitsilano, Vancouver, BC
bigdomain.caYour website address and email are often part of a customer’s first look at your business. Here is published research on how people respond to them.
One recognizable name across your website and email.
Every figure includes the study year, surveyed country and original source. Open “Study details” for the sample and question context.
of surveyed U.S. consumers said they would trust a company-branded email more than a free email address.
Read the sourceSample: 787 U.S. internet consumers, ages 18–59; surveyed September 2015.
Measure: Reported comparative trust in branded versus free email addresses.
Historical U.S. survey, published by a domain registry. Measures stated trust, not purchases or a sales increase.
of surveyed Canadians agreed they were more likely to do business with a company that has a website.
Read the sourceSample: 2,000 Canadian internet users, ages 18+; online panel, March 2024.
Measure: Agreement with a statement about doing business with companies that have websites; Q44, report page 78.
Canadian national survey commissioned by the .CA registry. A website finding, not an isolated test of a domain name or email address.
of surveyed U.S. consumers felt more comfortable when a domain exactly matched the brand name.
Read the sourceSample: 1,500 U.S. consumers; polled March 2025. Consumer Pulse surveys adults 18+.
Measure: Reported comfort when a website domain matches the business name.
U.S. survey published by a domain seller. Measures comfort, not a guaranteed decision to buy.
of respondents rated a domain-based email matching the website as very to extremely important for trusting an online small business.
Read the sourceSample: 1,000 American adults; surveyed by OnePoll in February 2016.
Measure: Importance assigned to a matching domain-based email as an online small-business trust factor.
Historical U.S. survey commissioned by an email and domain seller. Measures perceived importance, not a conversion rate.
of surveyed Canadians agreed that having a website makes a business or organization look more credible.
Read the sourceSample: 2,000 Canadian internet users, ages 18+; online panel, March 2024.
Measure: Agreement with a statement about website credibility; Q44, report page 78.
The same survey as the 51% finding. These two percentages are separate answers and should not be added together.
of surveyed Canadians said they prefer buying online from Canadian retailers when they have a choice.
Read the sourceSample: 2,000 Canadian internet users, ages 18+; online panel by The Strategic Counsel, March 2026.
Measure: Reported preference for Canadian online retailers.
Measures retailer nationality, not .CA versus .com or preference for a specific service provider.
They support making your business identity clear and consistent. The studies measure reported perceptions or intentions; they do not establish a guaranteed sales increase. Domain and email providers commissioned or published these surveys. U.S. findings are labelled, and the email studies shown here are historical.
Custom email, a clear website and help from Kitsilano, Vancouver.